It is best to get in the habit of posting something relevant every day, every week, or every month, depending on your business.
My goal is to teach and empower my clients to manage their own PR/ Social Media after the initial set-up process is over; however it is worthwhile to involve a professional marketing expert if your brand is still growing and trying to gain traction.
As I just heard again from Stacey Kind Gordon, who gave a presentation at a Meet up in San Francisco, strategizing your approach to content marketing is what get’s lost in the daily grind most often.
Remember, social media is going to be just one leg of your communication strategy. Your blog and webpage should also engage consumers with the stuff they really want, in a way that serves your brand’s purpose. The content on your webpage and/or blog should include: photos, illustrations, graphs, portfolio, games, customer stories, white papers, video, blog posts, podcasts, reviews, classes, workshops – people are there for the content, not how the webpage looks like.
If you want to get started in this process contact me for a free consultation.